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Author Archives: Karen Foreman-Brown

About Karen Foreman-Brown

Karen Foreman-Brown is a digital strategist and online marketer with a particular interest in social media, content marketing and delivering spectacular outcomes for client organisations.
Sticking to it! Time for new healthy habits

As part of our ongoing focus on health and wellness within Lemon HQ, in July we introduced a nifty little number for the team to try out: Habit sticks. They are part of a wider initiative run by allright.org.nz, as

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Spreading Wellness over Winter!

hairyLemon and the I.T. team have recently joined forces to spread the word of Wellness throughout the two companies. Last month we hopped on board with Junk Free June, making a number of changes throughout the office to encourage healthier

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Batten Down the Hatches – Working on your Business over Winter

If you run (or work in) the type of business that tends to get a little quieter over the winter months, is there anything you can do about increasing that business? Or is there a worthwhile way you can be

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Localisation of your marketing – 10 tips

As a country at the bottom of the Pacific Ocean, and a significant distance from most of the world’s markets, New Zealand businesses frequently need to market their goods and services offshore. We seem to start with the perceived “easy

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Client-Agency Partnerships – what can they look like?

We talk quite a lot in our game about partnering with our clients and building longterm relationships, but they can simply be weasel words if there is nothing actually in place to make those relationships functional. So what does a

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Giving your Contact Us page some love

Of the hundreds of websites we have developed and worked with over the last 16 years, virtually all of them share something in common when it comes to pages on the site that get the most visits. Almost without exception,

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Does my business need a digital strategy?

The answer to this question is – it depends. Partly it depends on the nature of your business, your goals and expectations, and whether your customers are using digital channels for any reason at all. And partly it depends on

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How Much Should You Pay for a Website?

Often it is hard to have any idea about where to start and what you should be receiving for your hard earned money. We have pulled together this guide for New Zealand businesses so you will at least have a

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Should I Choose a Template Theme for my Website?

Once upon a time (about 10 or so years ago) the concept of templates or themes didn’t yet exist in the world of web design and development. Every website was designed from scratch, and usually built in static HTML so

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No code required: Some Truths about Digital Technology

This blog is brought to you by a basic truth in the world of digital technology: the more easy to use, simply designed (with a clean, clear graphical UI), and painfree any kind of digital interface/service is – from apps

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